Hoivatie Ltd is a social field company that was formed when Nuorten Ystävät (the Friends of Youth) and the Oulu Deaconess Institute (ODL) merged their service businesses. Nearly a thousand professionals work at Hoivatie in 19 locations in more than 60 different units. Hoivatie Ltd offers services for the disabled, child protection, services for the elderly and working life services. MDI helped Hoivatie define strategic goals and formulate the company’s mission, vision and values. MDI worked closely with the company’s management and carried out two strategy workshops for the board and unit managers.