State of Sustainable Tourism annual report

MDI and FCG compiled the State of Sustainable Tourism annual report for Visit Finland. The report provides an in-depth overview of the state of tourism sustainability in Finland, utilising indicator data, expert analyses, and case studies. It supports Visit Finland’s Power BI reporting, includes infographics, and covers annually selected themes. Additionally, the report integrates the monitoring of Visit Finland’s Climate Action Plan.

The project was led by Mari Holopainen from FCG’s tourism team, with Vera Hirvonen also contributing to the implementation.