Into Seinäjoki decided to organize an innovation camp ”Komia Camp” 2016 for the food business. The aim of the camp was to build new product, service and application ideas for food distribution and even get the best concepts introduced in the upcoming “supersummer” in Seinäjoki with 400 000 visitors. MDI stood for the overall planning and implementation of the camp taking care of recruiting, organizing the camp in April, further working on the camp results in May in a workshop and prize-giving in the Food Business Summit in Seinäjoki in June.