Development measures for Turku’s cultural well-being products

One of the key objectives of Turku city’s flagship cultural project is to develop cultural well-being services and enhance the accessibility of cultural services. During 2024, MDI will implement the development of Turku’s cultural well-being services based on the recommendations of a previous study. The development targets include conceptualising the product suite, communications with stakeholders and the community, service guidance and proactive cultural work. This work will be carried out in collaboration with service designers from FCG and communication expert Pauliina Seppälä.