SDG operating model and development plan for Oulu tourism

Sustainable tourism has become one of the central values ​​of tourism and tourists. Sustainable tourism takes into account current and future economic, social and environmental impacts. It takes into account the needs of tourists, the industry, the environment and nearby communities. The UNWTO Agenda 2030 defines the global sustainable development goals (SDG) for tourism.

The goal of the work was to prepare an SDG development plan and operating model for Oulu to support the goals of responsible tourism.

A workbook was drawn up in Oulu which, during the work, was piloted and implemented in the three designated natural and cultural sites; the Sanginjoki outdoor forest area, the Virpiniemi area and the Nallikari area.

The work was completed in November 2024. The main part of the work was done in FCG’s urban planning unit. MDI was responsible for some of the interactive sections.