Front page References Image research on Kauhava City Image research on Kauhava City Date: 1.11.2018 –18.2.2019 Research, studies Strategies and programmes MDI carried out an study considering city of Kauhava’s image. The study consisted of two different surveys that are aimed at the local citizens and businesses. The results of the survey were used to enhance Kauhava’s brand, their organizational communication and public relations. The survey also supported the measurement of Kauhava’s strategy and its effectiveness. As a result, there was an analyzed report of the survey which was used to make the new organizational communication plan and the new city brand. In a wider scope, this work supported Kauhava’s attractiveness in the sense of drawing new residents on its area. Keywords: Communication Population and migration Vitality
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