What is the soul of a region? How to put more soul to regional development program? How to show more soul in planned activities? These topics were addressed by a group of 60 regional developers from Central Ostrobothnia in a workshop organised in Villa Elba, Kokkola 13 March 2014. Intensive work resulted ideas how to reshape the program structure, how to focus development activities and what could be the new twist in program implementation. Regional soul and identity were also strengthened: Central Ostrobothnian soul remains in the skillful and hard working people, who are eager and willing to build better future together.