MDI ‘sparred’ Business Kangasala OY (Kangasala City Group Development Company) to determine the attractiveness of the Lentola business area. In addition to identifying and clarifying the pull factors, the work created insights relating to future land use in the area, as extensive new construction projects have been planned, including housing, various business activities and leisure activities, as well as stronger support for walking, cycling and public transport.
The Lentola area will be strengthened as Kangasala’s most important business and workplace destination for industrial, logistical and commercial operations. Four sets of measures were clearly identified for the area: 1) managing the area and facilitating cooperation, 2) profiling the area and strengthening the brand, 3) improving comfort and mobility, and 4) drawing up a general plan for the Lentola area.
In this work, the opinions of entrepreneurs in the area are sought on the various factors of attraction and the future development of the area. Insights were gathered through interviews, documentary material, a comparative benchmarking analysis and a business survey. The work was completed in December 2020.
