FRUSH is an event of circular economy gathering experts, developers, companies and financiers from 11 to 12 October, 2017 to Forssa’s old Mill. The aim of the event is to generate new circular economy business models and accelerate the growth of start-up companies in the field. FRUSH includes speeches, workshops and pitching. The event provides the latest knowledge, as well as the opportunity for networking and finding funding opportunities. FRUSH is organised by Häme University of Applied Sciences (HAMK), and funded by Hämeen liitto, the City of Forssa and SEUTU programme. MDI is sparring HAMK for organizing the event, as well as doing background work to activate, engage and inspire participants. The MDI team is in this case strengthened by Erkki Virtanen. He was one of the initiators and activists of the circular economy in Finland in his former position as the Permanent Secretary of Ministry of Employment and the Economy.