MDI is carrying out an study considering city of Kauhava’s image. The study consists of two different surveys that are aimed at the local citizens and businesses. The results of the survey will be used to enhance Kauhava’s brand, their organizational communication and public relations. The survey is also supporting the measurement of Kauhava’s strategy and its effectiveness. As a result, there will be an analyzed report of the survey which will be used to make the new organizational communication plan and the new city brand. In a wider scope, this work will support Kauhava’s attractiveness in the sense of drawing new residents on its area. This project launched at November 2018 and the final analyzed report will be done by the end of December 2018.