MDI evaluated the work of JOSEK, Joensuu Region Development Company, earlier this year. Final report was “The Story of JOSEK”. Now MDI is privileged to work with JOSEK again to write the next chapter of the story as a result of 2020 strategy of JOSEK. Three core processes of JOSEK: business advice, business development and regional marketing have been unified into one customership process. Strategy 2020 aims to set the target for each core process and to clarify the content of the customership process as a whole. The strategy will be ready by the end of the May 2015.