Oulu region is the third biggest travel region in Finland measured by annual overnight stays just behind Lapland and Helsinki-Uusimaa region. There are three equally interesting sub-regions for travel – Kalajoki leisure resort by the sea, Oulu region with all-round facilities for sport and fun, and Koillismaa sub-region with nature and winter sports attractions. The Regional Council of Oulu Region has decided to update the travel strategy for the upcoming years. MDI has been appointed to run a kick-off workshop for the strategy update and to challenge the contents of the current strategy at Hotel Iso-Syöte in Pudasjärvi, October 9, 2014. The workshop will take place as a part of regional travel parliament meeting and expects approximately 50 participants.