Content is always more important than cover. But MDI is delighted whenever we get the freedom to think also the format of our brainwork. The project evaluation of development of creative industries in Central Finland was published as a flipbook, in which story is told frankly and jargon-freely, but also by (manually) moving pictures. You can get a taste of format by browsing (please see link below), but unsurprisingly real feeling you can only get by an old school print. MDI hopes that with refreshing format also the content will find it’s target, and Central Finland will get the fire back to creative industries.
Check out flipbook in your browser (in Finnish) http://www.keskisuomi.fi/filebank/23683-luova-resurssiviisaus-131119-naytolle.pdf