Vision and roadmap for Tourism in Helsinki

Tourism has become one of the largest and fastest growing industries in the world. It offers a great deal of potential to create new jobs and income in Helsinki as long as the development work considers the different megatrends that shape the world today. The city of Helsinki commissioned MDI to deliver a vision for Helsinki’s tourism and events sector with a view to highlighting the steps required to stimulate the co-innovation activities that will bring added value to everyone. The project culminated in an ‘Amazing Race’ hackathon, where MDI, together with stakeholders and visionary parties, formed a shared vision of the future of tourism and events in Helsinki.