Sparring the city strategy

The city of Seinäjoki wanted their strategy to incorporate a broad renewal process while encompassing new tasks. As the city council period ended in Spring 2017, the task of the new city council was to renew the city strategy. The starting point for renewal was dominated by the then prospective regional and social and health reform which would have seen the the duties of the municipalities change drastically due to the envisaged reform and the economic downturn experienced by the public sector. MDI sparred the preparation of the new strategy in autumn 2015 and spring 2016 with its expert team. The aim was to challenge the city with new ways of thinking, creative solutions and courage to step outside the box. With the aid of six blogs and three ‘roasting’ sessions MDI drew up a pamphlet “Seinäjoki Roasted – 8 hot coals to lighten up the vitality”.
Pamphlet (in Finnish): https://www.mdi.fi/content/uploads/2016/05/pamfletti-seinajokiroasted.pdf