Playbook of internationalisation in Vierumäki

MDI drew up a playbook of internationalisation for Heinola region. The work was related to a project focused on turning wellness tourism into internationalisation. The region developed the Heinola region and Vierumäki into a nationally and internationally significant wellness and tourism business driver. The playbook is intended to activate all wellness actors in the area. The work was finalised in March 2014.