MDI was pleased to work in partnership with the Communications and Marketing Design Office Nitroid for the Kouvola meeting and event marketing marketing strategy. The strategy defined marketing objectives, target groups and market areas, and put practical points of contact on contact points and set up an instrument cluster. A creative, easy-to-access, and customer-speculative promotional concept that can be used in meeting and event sales was also created for marketing. The implementation was part of the “Meetings for Kouvola” project.

Key words: