Provincial Image Survey of Kainuu

A provincial image survey has been conducted in Kainuu every four years since 2000. The survey was conducted on the basis of telephone interviews with a sample of 1 000 people. The age distribution of the interviewees is predetermined, as is the place of residence. An annually reviewed questionnaire has been used in the study to make the studies comparable over time. The 2020 provincial image survey also emphasises the rise of new trends (multi-locality, place-independent work etc). MDI is responsible for conducting the provincial image survey, with Innolink as a partner in the implementation process.